TRG Services

The Competitive Intelligence  that

 propels growth and Success

Expert Results

Driving Critical Decisions

In today's increasingly volatile global marketplace change is inevitable. Responding to that change can be a daunting task, especially for large organizations. The choice is whether to allow a rapidly changing world to unpredictably impact your company's future or to proactively anticipate the future and be prepared for it by making clear decisions.

Quantitative & Qualitative

Reporting

Consumer Behavior Analysis

A Superior Range

of Services 

TRG is well versed in all research techniques for quantitative and qualitative studies.  The company prides itself in adapting methodologies to the needs of the customer and project.  We make every effort and are truly flexible in ensuring that the design of the study, questions and the  recruit leads to successful project execution and provides meaningful results.

We can help clients with research all along the product lifecycle from concept and new product research,  positioning and attitude, awareness and usage studies , through purchasing, pricing, packaging and marketing studies.  We can forecast future sales and measure customer satisfaction and brand loyalty, product strengths/ shortcomings and help identify the demand for new features.

TRG's skill set includes focus groups, In-depth interviewing, and all types of quantitative studies using online and telephone methodologies.  We have years of experience with perceptual mapping, conjoint, discrete choice and other modeling techniques.

TRG does not simply report results.  We move beyond data to find the valuable information nuggets.  This requires us to provide in-depth, substantive analysis.  We spend our time focused on our projects identifying insight into the consumer and providing the pros and cons of different product, marketing and positioning strategies, .   We will use different statistical techniques when necessary to pull information out of data.

TRG will work with clients to provide information in the most useful format for the client.  We have helped create dashboards, tables and charts, developed snapshots and report cards,  and presented countless presentations of results.  We have also developed 'what if' calculators that project sales scenarios.

TRG has conducted research all over the world, including more than 75 cities.  In this global economy, we know the importance of being where the research is required.  Our partners provide us with the opportunity to flexible and available in any country.  Our experience gives us great cultural insight and allows us to focus on the voice of the market and the customer regardless of geography or  demographics.  We are known for our strong, thoughtful analysis work and high quality strategic consulting.

Key to TRG’s understanding is the consistency of its management team and continued involvement in worldwide projects.  Our principals have logged literally millions of miles in conducting research and interacting with worldwide consumers.  This marriage of best of breed local resources with insights created through years of experience with these diverse cultures provides our clients with a perspective not found elsewhere. 

TRG develops strong relationships with client team members.  These relationships facilitate  analysis and ensure delivery of clear, actionable insights to help guide decision making.   Our knowledge and deep understanding of your organization allows TRG to help you deliver results to key stakeholders in a way that ensures credibility and gains internal buy in.  We provide you with the information you need to inform your partners and communicate a clear action plan.  We ensure that we bring this knowledge and experience to all projects.

These client partnerships in support of delivering actionable insights is a hallmark of TRG service.  Our focus is to always to have an impact, not just to complete a project or issue a summary report.  Only through providing insights and driving decisions can we ensure your success.

TRG has conducted research in over 70 countries around the globe and at least twice as many cities. From finding the right local vendors to ensuring the proper implementation, TRG has experience in dozens of languages and even more local customs.

TRG is agile and flexible.  We have established close partner relationships with a number of international providers, ensuring experienced and capable personnel for dealing with the unique needs of high tech positioning research. Because no partner can be good at all things, TRG maintains relationships with several local providers in each locale.  This allows  our clients and TRG to match the project to the best local provider and to do projects quickly and efficiently.

Explore the World of Difference

TRG delivers exceptional service with both local and global perspectives.

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