Experience Advantage
For over 30 years, TRG has provided quantitative and qualitative research, as well as consulting services to corporations including high-tech, finance, communication and service-related businesses. TRG’s project managers have worked as market researchers in companies, advertising agencies and suppliers for 10 or more years. Their experience is divided between consumer package goods, durables, retail, services, and business-to-business products.
TRG is a value add firm, focused on research design, analysis, management, and reporting. We work with a collection of world class research partners to execute studies that deliver actionable results. We provide quantitative and qualitative research solutions which integrate advanced statistics and forecasting techniques when required. This enables us to deliver thoughtful solutions to challenging strategic and operational problems.
Best in Class Research
extensive experience
Research Advantage
The trg
advantage
Expertise with an unprecedented
global reach
Senior Researchers … Always
Insightful, Actionable Research Every Time
There are no junior project managers at TRG.
In addition to all of the 'best in class' area specific personnel assigned to a project, each project is assigned at least one – and in most cases a team of two – senior researchers with 19 or more years experience. You get the quality and expertise you expect from seasoned professionals.
We are familiar with all market research, particularly with high tech market research needs and practices. We consistently deliver analyses and reports that are focused on the critical business decisions, and succinctly capture our findings and their implications. We provide more than a summary of data -- we provide real insights that incorporate our broad experience across products and audiences. As a result of our product and company experiences, we are in a position to make connections across products and audiences. Few research firms have this perspective.
State of the Art Agility
World Class Regardless of Size
Because of its size and structure, TRG is among the most agile research firms, utilizing the latest technologies and techniques to give best of breed quality, speed and flexibility in its research projects. TRG has the ability to quickly and efficiently complete small projects as well as rapidly ramp up to large multi-country projects in a shorter time frame.
TRG Delivers the Powerful Knowledge That Illuminates Your World
With Extensive Global Experience … 74 Countries and counting
TRG has conducted research in over 70 countries around the globe and at least twice as many cities.
From finding the right local vendors to ensuring the proper implementation, TRG has experience
in dozens of languages and even more local customs.
TRG is agile and flexible.
We have established close partner relationships with a number of international providers,
ensuring experienced and capable personnel for dealing with the unique needs of high tech
positioning research. Because no partner can be good at all things, TRG maintains relationships
with several local providers in each locale. This allows our clients and TRG to match the project
to the best local provider and to do projects quickly and efficiently.
Not every project we work on is worldwide in scope, but every one is world class. We are proud of our long-time relationships, and bring our full resources and experience to each project. We know that some very important business decisions have to be made quickly, and have to be supported by research that is both thoughtful and reliable. Whether it’s a quick-turn project with just a few audiences and markets or a major worldwide study with many moving parts, our partners know they’ll receive the same world class service and deliverables they’ve come to expect from TRG.
Get the Advantage of TRG's Global Reach
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